Lyft Hopes to Survive Competition from Uber by Making Ride-Sharing Cheap and Convenient Enough to Compete with Car Ownership | MIT Technology Review

December 12, 2015

.@Lyft hopes to survive competition with @Uber — w/ a novel strategy between private rides & public #transportation

Regular Lyft rides can be two-thirds of a taxi fare or less, but a Lyft Line ride is even cheaper, and the company aims to shrink the price further. Green says this makes Lyft something new: a third category of transportation somewhere between public and private. “}}