What online fashion brands can learn from Amazon’s stores – Digiday

July 1, 2018

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“Brands that have similar access to customer data — while perhaps not on the Amazon scale — can follow suit. In some cases, they’re starting to: At Reformation’s newest stores, the sales floor layout is stripped down and streamlined to only display the brand’s top-performing items. The rest of the selection can be browsed via touch screens that show the full online store. (Digital screens as a utility, however, do have their own problems, like a barrier to scale.)”

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https://digiday.com/marketing/online-fashion-brands-can-learn-amazons-stores