A path for the US building products industry | McKinsey

April 18, 2020

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“Consumers, especially young ones, are likely to peg their purchasing behavior to environmental concerns; 70 percent of millennials surveyed said that they take companies’ stewardship of the environment into consideration when making purchasing decisions. Companies in diverse industries have responded by increasing their green offerings, in part because consumers are often willing to pay a premium for green products and services.”
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https://www.mckinsey.com/industries/private-equity-and-principal-investors/our-insights/strategy-in-the-face-of-disruption-a-way-forward-for-the-north-american-building-products-industry