http://freesoftwaremagazine.com/articles/interview_with_bob_young/ QT:{{”
CM: In January 1998 I attended a talk you gave to the Toronto Linux user group where you noted how you hoped Red Hat would become the Heinz ketchup of Linux distributions. What did you mean by that? BY: If you give away your product it is hard to claim a lot of IP or product differentiation. In the same way that anyone can make ketchup out of freely available ingredients (tomatoes, vinegar, salt and spices) without bending a copyright rule, anyone can build a Linux distribution (Linux kernel, drivers, utilities, and applications (Apache, DNS, Postgres, etc)). So both products are what are defined in business as “commodity” products.
Heinz has 60% of the ketchup business because they have built a brand synonymous with quality and consistency. Red Hat is doing very well by this standard.
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