Brian Niccol plowed millions of dollars into improving customers’ Starbucks experience in his first year as CEO with a focus on barista training, and he isn’t done yet

February 15, 2026

Brian Niccol plowed millions of dollars into improving customers’ Starbucks experience in his first year as CEO with a focus on barista training, and he isn’t done yet
https://www.wsj.com/business/hospitality/brian-niccol-starbucks-ceo-82816ef8?st=JPd97g&reflink=article_gmail_share

This entry was posted on February 15, 2026 at 3:29 pm and is filed under -.