The upshot is a circus of epigenetic diets, epigenetic face creams and other cosmetics, epigenetic yoga and meditation, and even epigenetic antidandruff shampoo, all to be found with a search of the internet. The foundation in evidence for any of these interventions is, at best, extreme- ly weak. The resulting collective eye roll from the broader scientific com- munity demands a response from epigenetics
researchers, who individually may be performing rigorous research but who collectively suffer from what would be described in the world of marketing as “brand damage.”
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