• A long-awaited ingredient: For the first time since 1996, the US is getting a new UV filter, bemotrizinol. Widely used outside the US, it offers strong protection against both UVA and UVB rays and is less likely to be absorbed into the bloodstream.
• Why did it take so long? Unlike in Europe, where UV filters are regulated as cosmetics, the US treats them as medications—requiring extensive and expensive trials. Consumers can expect the products containing bemotrizinol around September.
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