The Obama Campaign’s Digital Masterminds Cash In –

June 24, 2013

But there was the potentially politically explosive matter of privacy. Unlike Facebook, where users were at least giving the campaign explicit permission to collect personal data even if they had not read the fine print, television watchers were making no such agreement. To address this, the campaign and Rentrak hired a third party to “anonymize” the data so that they would only know that the information was coming from a set-top box of somebody on the persuadable list; identifying information would be stripped away.

What if they didn’t hire a 3rd party ? Is this something the government can do ?

Determine who the swing voters are & what they’re watching, so you can target pol ads. Impressive mining but a little scary from privacy perspective

Find swing voters & what they watch to target pol ads. Impressive #mining but a little #privacy scary

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