https://store.hbr.org/product/globalization-of-cemex/701017
Globalization of CEMEX
by Pankaj Ghemawat and Jamie L. Matthews
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CEMEX is a Mexican company that has become a major international competitor in cement while maintaining a higher level of profitability than other, longer-established majors. CEMEX’s superior profitability supplies a basis for discussing the sources of superior performance in a global context. In addition, the wide array of benefits that CEMEX derives from its operations in different countries broadens
conventional notions of why firms globalize.
Product #: 701017-PDF-ENG
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