https://hbr.org/2017/03/if-you-understand-how-the-brain-works-you-can-reach-anyone
Beard, Alison. (2017). If You Understand How the Brain Works, You Can Reach Anybody. Harvard Business Review, Mar/Apr 2017, Vol. 95 Issue 2, p 60‐62.
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People who express certain genes in the dopamine system tend to be curious, creative, spontaneous, energetic, and mentally flexible. They are risk-takers and seek novelty. People who have high serotonin activity (or who take SSRI antidepressants) are more sociable, more eager to belong. They’re quite traditional in their values and less inclined toward exploration. People expressive of the testosterone system are tough-minded, direct, decisive, skeptical, and assertive. They tend to be good at what we called rule-based systems—engineering, computers, mechanics, math, and music. And people who are expressive of the estrogen/oxytocin system tend to be intuitive, imaginative, trusting, empathetic, and contextual long-term thinkers. They are sensitive to people’s feelings, too, and typically have good verbal and social skills.
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